Visual Direction
What happens in a day of Maersk’s trusted customers, when all their logistical operations are running efficiently at all times?
The result is a campaign titled ‘Just Another Day in Logistics’ that reflects the reality of our customers. The campaign features 4 protagonists - Mortimer, Sokowsky, Rose and New Guy – who work in the logistics department of the fictional “Forty Foot Enterprise”. We narrate our communication through their voice.
Execution
Through our assets we demonstrate the Maersk advantage, and then in subsequent frames we expand on the features / offerings that Maersk provides. The campaign creates immediate identification among the target audience, and we get the chance to highlight aspects that truly matter to them.
Key visuals
