Visual Direction
We chose to bring the story to life through authentic, high-quality fruit visuals that represent freshness, quality, and care. Instead of abstract logistics imagery, the focus was shifted to the end product, making the benefit of the service immediately understandable.
Execution
The execution focused on using authentic, high-quality fruit imagery as the hero to highlight freshness and quality, supported by clean, minimal layouts. This approach was applied consistently across social media, event banners, and the booth environment while staying aligned with brand guidelines.
Recognition
The Expoalimentaria 2025 booth won Best Booth Design, standing out in a category long dominated by competitors. Our contribution focused on visual assets and experience design, which played a key role in creating a cohesive and engaging booth that helped secure the win.
Key visuals
