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Visual Direction
Overall approach focused on using natural, high-impact banana imagery to highlight freshness and quality, letting the produce reflect the strength of the cold chain instead of showing logistics literally.
Execution
Clean, minimal layouts were used to keep the focus on the product, while structured compositions and consistent visual language reinforced the idea of an integrated and seamless system. Across booth graphics, digital assets, and communication touchpoints
Recognition
The booth at Banana Time 2025 was awarded Best Booth Design and Creativity, the design successfully stood out in a highly competitive space, reflecting both creativity and clear communication of the brand.
Key visuals
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