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Visual Direction
The visual approach brings the “farm to fork” idea to life by combining fresh produce with logistics elements in one seamless flow. It shows how every stage is connected, making Maersk feel like a reliable partner that keeps products fresh throughout the journey.
Execution
We used rich and fresh fruits with vibrant colors in the execution to bring out freshness and quality, while keeping the overall approach clean and focused on Maersk’s reliability and end-to-end integration.
Key visuals
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